Butch Chelliah, in using this term, is likely highlighting the ethical pitfalls and potential relational damage that can occur when individuals become overly focused on the mechanics of network marketing (recruiting, selling) without prioritizing genuine relationships, ethical conduct, or respecting others’ boundaries. It’s a critique of the methods that prioritize business growth over human connection, leading to a socially isolated individual who, ironically, is in a “network” marketing business but has no network left outside of it.